Amlin provides major boost for European Club Rugby

Amlin, the leading FTSE-listed specialist insurer, has entered into an initial three-year partnership with ERC to support the growth and development of elite European Club rugby across Europe. Under this deal, Amlin becomes a Premium Partner to the Heineken Cup and the new Title Partner of the European Challenge Cup.

ERC, organisers of European club rugby’s two cross-border tournaments, are delighted to welcome Amlin into their family of partners in a deal that will see the European Challenge Cup immediately rebranded across Europe and beyond as the Amlin Challenge Cup.

Amlin’s wide ranging partnership with ERC, covering both flagship tournaments will further enhance the profile of the competitions and will coincide with the launch of the new Amlin Challenge Cup format. continues...